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Make a Difference in The Automotive Industry. Gain Real-World Experience Before You Leave NU.

Northwood University is a leader in automotive education. We have a reputation for success, with graduates from our program landing jobs before they leave NU.

Did you know that Automotive Marketing and Management is one of the largest, growing programs at Northwood University? We offer our students numerous opportunities to attend and run projects in this field.

We work with industry professionals to ensure the Automotive Marketing and Management program delivers innovative learning experiences. Our program is taught by faculty who come from the automotive industry, with guest speakers attending lectures almost every week.

Complete your major in 4 years with an accelerated BBA/MBA track. You can earn both a bachelor’s and master’s degree before you leave NU, giving you a competitive edge in the job market.


Success of Our Graduates

Statistics based on our post-graduate survey of Automotive Marketing and Management majors.*

*27% response rate

United in Pursuit of Industry Excellence

We use all tools provided to us to help further our advancement in the industry. Here we are a family, with one goal in mind. We share our talents, connections and ideas inside and outside the classroom.

Brian is a Class of 2020 Automotive Marketing and Management Major.

Employers of Automotive Marketing and Management Alumni

Automotive Marketing and Management has the unique reputation of having students employed before they graduate. Our graduates hold high positions in automotive companies all over the world. Here are just a few places you’ll find our graduates:

Volks Wagon Logo
Mercedes Benz logo
General Motors logo
  • Alliant National Title Insurance Company, Inc.
  • Al Serra Automotive Group
  • Amarr Garage Doors
  • American Honda Motor Company, Inc.
  • Asbury Automotive Group
  • Automotive Finance Corporation
  • Automotive Strategic Alliances
  • Blodgett Inc.
  • Braman Motor Cars
  • Chrysler, LLC
  • Innerworkings, Inc.
  • J. D. Power
  • Kelley Blue Book
  • Burt Watson Chevrolet / Buick / GMC
  • Kia Motors
  • LaFontaine Automotive Group
  • Lexus, a Division of Toyota Motor Sales, U.S.A.
  • Mercedes Benz of Miami
  • Northwestern Mutual Financial Network
  • Peugeot Autohaus Engel, Germany
  • Consumer Insights, Inc., Philippines
  • Dworkin Chevrolet
  • Ed Bozarth Nevada #1 Chevrolet
  • Fifth Avenue Auto Haus Volkswagen, Ltd., Canada
  • Ford Motor Company, Canada
  • Ford Motor Company, U.S.A.
  • Ganley Akron, Inc.
  • General Motors
  • Gold Coast Maserati / Bentley / Rolls Royce / Bugatti / Lamborghini
  • Highland Ford, Canada
  • RLMB Auto Sales Inc.
  • Sheridan Nissan
  • South Centre Fine Cars
  • The Breakers Palm Beach
  • Three Rivers Chrysler Jeep Dodge
  • Toll Global Forwarding
  • Tom’s Ford
  • U.S. Marine Corps
  • Volkswagen Credit Inc.
  • Wagner Ford
  • Westgate Chevrolet
  • Wickstrom Auto Group

The Aftermarket Club

Northwood’s Aftermarket Program, the only one of its kind, allows students to channel their passion for cars and the aftermarket industry through a project vehicle, showcasing their skills and program excellence.

New Aftermarket Club project truck donated by Hendricks

Automotive Professionals

Meet Your Faculty

Elgie Bright

Elgie Bright

Associate Professor and Department Chair, Automotive Marketing/Management

Phone: (810) 845-7675
Office Location: NADA Faculty Offices

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